Last updated: December 2025
Reefi (“we”, “our”, or “us”) values your privacy. This Privacy Policy explains how we collect, use, store, and protect your information when you use the Reefi mobile app and web platform (the “Service”).
1. Information We Collect
1.1 Account Information
When you create an account, we may collect:
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Name (optional)
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Email address
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Authentication information (Apple Sign-In, Google, or email/password)
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Profile preferences (experience level, notification settings, timezone)
1.2 Aquarium & Usage Data
To provide core functionality, Reefi collects:
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Aquarium details (name, type, volume)
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Measurements (e.g. pH, KH, nitrate, calcium, etc.)
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Maintenance tasks and completion history
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Dosing schedules and calculator inputs
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App usage data (last app open, feature usage)
This usage data is collected for app functionality and improvement purposes only and is not used for tracking users across apps or websites.
1.3 AI Coach Interactions
When using Reefi AI:
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Messages you send to the AI
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Relevant aquarium data needed to answer your question
AI interactions are processed securely and are not used for advertising.
1.4 Subscription & Payments
Payments and subscriptions are handled by:
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Apple App Store / Google Play
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RevenueCat (subscription management)
Reefi does not store your full payment or credit card details.
1.5 Push Notifications
If enabled, we may send:
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Task reminders
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Health warnings
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Subscription or account-related notifications
You can disable notifications at any time in your device settings.
1.6 Photos & Camera Access
If you choose to add photos of your aquarium or its inhabitants, Reefi may access your device’s camera or photo library. Photos are stored only for use within the app and are not used for advertising or shared with third parties.
2. How We Use Your Information
We use your data to:
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Operate and improve Reefi
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Show aquarium insights and health indicators
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Send reminders and notifications
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Provide AI-powered assistance
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Manage subscriptions and account status
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Prevent abuse and ensure security
We do not sell your data.
3. Data Storage & Security
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Data is stored securely in encrypted databases
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Sensitive tokens are stored using secure device storage
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We use industry-standard security practices
Local caching may be used to improve performance (e.g. offline access).
4. Third-Party Services
Reefi uses trusted third-party services:
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Apple / Google (authentication & payments)
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RevenueCat (subscriptions)
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Cloud hosting & databases
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AI providers for Reefi AI responses
These services only receive data necessary to perform their function.
5. Your Rights
You can:
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View and edit your data in the app
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Delete measurements, tasks, or aquariums
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Request account deletion
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Disable notifications
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Cancel subscriptions via the App Store or Play Store
To request data removal, contact us at:
support@reefi.app
6. Data Retention
We retain your data only as long as your account is active.
Deleted accounts will have their data permanently removed within a reasonable timeframe.
7. Children’s Privacy
Reefi is not intended for children under 13.
We do not knowingly collect personal data from children.
8. Changes to This Policy
We may update this Privacy Policy from time to time.
Significant changes will be communicated via the app or email.
9. Contact
If you have questions about this Privacy Policy, contact:
📧 support@reefi.app
🌐 https://reefi.app